NEW Womens Golden G2 | Golden

"just made better"

The story.

Golden began when Jordan Watson (also known as social media superstar, How to DAD) got together with a team of product and marketing experts with the goal in mind of creating a better Flip Flop (they call them 'jandals' in New Zealand)

Just like most kiwis - Jordan was having far too many premature blow-outs. ‘Why don’t we make the plug bit bigger?’ Jordan asked.

"And why not make that bigger plug the shape of a bread-tag"?

Brilliant.

With a team dedicated to improving the quality of our product, the story has only just begun! Since launching in 2021, Golden have continued to seek ways to raise the bar, have listened to you the customer, released the improved Golden G2 and even broken a world record!

How to dad showing Golden Jandal Strength through lifting girl with a single jandal
How to dad (Jordan) looking at a broken, ordinary jandal
How to dad (Jordan) introducing the bread tag!
Showing jandal strength
Longer Life. Less Waste.

We're fighting to create a 'flip-flop' that lasts longer. That can help fight annoying premature blow-outs. A larger, stronger bread-tag shaped plug helps with exactly that. But we want to continually do more... Follow us on our journey to create the world's best flip-flop!

Longer lasting 'Jandals' = fewer Jandals going to the landfill or the ocean - that's bloody Golden!

"These are bloody brilliant'

Golden's Vision

We set out to make a jandal plug that wouldn't bloody pull though the hole. We wanted to keep them lightweight but still looking gooood and we were blown away with the response to the original Golden G1's.

But we won't stop there. We’re constantly researching new ways we can develop Golden into being a more sustainable product and a longer lasting jandal is just the beginning. We're so proud to share the Golden G2 with you and as a team, we're excited to keep raising the bar. Watch this space.