"just made better"
"just made better"
The story.
Golden began when Jordan Watson — better known as social media legend How to DAD — teamed up with a crew of product and marketing experts to create a better jandal (or 'thongs' as our Aussie mates would say)
Like most Kiwis, Jordan was sick of premature blow-outs.
“Why don’t we just make the plug bit bigger?” he asked.
“And why not make it the shape of a bread tag?”
Brilliant.
With a team focused on quality and constant improvement, that simple idea kicked off something big. Since launching in 2021, Golden has continued to raise the bar — listening to customer feedback, releasing the upgraded Golden G2, and even breaking a world record along the way.
And the story’s only just getting started.
Longer Life. Less Waste.
We're fighting to create a 'flip-flop' that lasts longer. That can help fight annoying premature blow-outs. A larger, stronger bread-tag shaped plug helps with exactly that. But we want to continually do more... Follow us on our journey to create the world's best jandal!
Longer lasting 'Jandals' = fewer Jandals going to the landfill or the ocean - that's bloody Golden!
"Where have these been my whole life!?"
"Where have these been my whole life!?"
Golden's Vision
We set out to make a jandal plug that wouldn't bloody pull though the hole. We wanted to keep them lightweight but still looking gooood and we were blown away with the response to the original Golden G1's.
But we won't stop there. We’re constantly researching new ways we can develop Golden into being a more sustainable product and a longer lasting jandal is just the beginning. We're so proud to share the Golden G2 with you and as a team, we're excited to keep raising the bar. Watch this space.
